This article is based on the public inclusion of TokyoMeetup, an online activity that asks entrepreneurs and investors about trends. BRIDGE Tokyo to be held on January 19th next year is currently handing out limited free tickets.
News Samari: NOT A HOTEL is not a rich business, and everyone publishes a structure that can be used for tens of thousands of yen a month-in an interview with this magazine, the company's chairman, Hashimoto, revealed to us part of the plan under discussion as a next step. The company strategically targeted the wealthy and successfully invested 4 billion yen, which was almost sold out within two months of starting sales, with a strong start. However, some readers question that this success is only sold to part of the class, not the next step. Sinorama conducted a public interview with him at Tokyo Meetup, an online event on Friday, and got some interesting answers.
話題のポイント：創業1年ほど、サービス開始2カ月で40億円近くの売上を作るスタートアップ（※ゲームは除く）というのは、見たことがなかったかもしれません。ECで不動産を販売、内覧ナシ、ショールームナシ、広告宣伝費ナシ、全てが破格すぎて地殻変動を目の当たりにしているようです。
And Mr. Binedoro, he doesn't have any real estate experience. Yesterday's interview also mentioned that although I like real estate, I don't even understand the word mortgage, not to mention the experience of real estate business when starting a business. Usually, in starting a business, as the background of "the reason for starting a business", the experience of the industry tends to be valued, but it is as clear as watching students start a business. Just in case, I will tell you that he founded Alatana, has accumulated experience as an operator, and is a serial entrepreneur with experience in joining the ZOZO Group. Not long ago, I was the general manager of a subsidiary of the group.
Not to mention, after sorting out the questions received in advance, they will say, "what about the scale?" The rich are limited. "" when can I use it? "what feedback do you have from existing practitioners?"what do financial institutions think?"what are you going to do if you can't sell it?" So, let's introduce the interview (the questions in bold are all by the author, the answer is Binedorn, respectfully omitted)
-the start-up of a strong rocket has only been going on for about a year and a half. Has the current team finished saying hello at the time of starting up (established in April 2020)?
Riverside Vortex: really. He was the general manager of the subsidiary of ZOZO Group until March 31, 2020, so he did almost nothing. Members have been collected since April and have not bought any land, so there is nothing. Today's members and shareholders are like this. (this absurd story) there you are.
Even Perth (the image of the object) does not have, prepare their own NOT A HOTEL will have such a life of POM. Mr. ANRI contributed 600 million yen to Boyem. From there other investors also came. However, the members who worked with the investors had an idea in Boim, but there was no way to buy the land in Boim, so they had to buy it.
-it feels good. It's crazy. (laugh. Is the land also bought with stock capital?
Binvortex: I bought a piece of land that can't be loaned. So I can only buy it all. Speaking of which, the horse is also on the balance sheet. A horse is a carriage. Obviously, it was the beginning of the test, but "Komatsu" and "Sasuke" were published on the balance sheet. It's like outrageous (except from BS) (laughter).
However, Mr. Binedoro also has corresponding management experience and has a relationship with financial institutions. Cash flow is to some extent a predictable business, so financial institutions do not consult?
Binedoro: how much I would like to borrow if I could borrow it, but I didn't lend it to me. (laugh. In fact, at first I wanted to do it only with loans. But they were all rejected. Because April 2020 is the first lock-up period. I had a strange brain when I went to the hotel at that time (laugh. I don't even know "sell" the hotel. He said he would sell it online, and he said he would sell it in hotels and at home, so he didn't know what it meant.
And he also said that he would buy 160000 ping of land for Nashu and Miyazaki. All the doors have been closed. What a poor kid.
Smile.
Binedoro: so the loan can not come down, can not open their own hotel, so "NOT A HOTEL". That's the name I gave to the asshole.
-- such a story (hilarious)
Binedoro: yes, it turned out to be a hotel business. So, now there are banks that don't participate (laugh.
This is an interesting start-up story. I asked some questions, first of all, whether the rest of the stuff had been sold.
Binedoro: in fact, real estate is very difficult to sell.
I think it might be so. (laughter)
Marina Vortex: make a good settlement on the trolley, make an IT restatement ("important things online"), and the form of payment after Zoom explains the contents of the contract remains from where it was completed. Now that Naisu is completely sold out, Miyazaki's co-rental purchase costs 35 million yen and 25 million yen each with two rooms. You can buy it now.
So, next question. As a matter of doubt, if it is the business of the rich, it will not last. The next step is
Binedoro: we definitely don't want to do business with the rich. This time it becomes more expensive when I do what I want. With "NOT A HOTEL for everyone" as the task, I think this will be a very interesting business development. Are you here? It seems that way.
-specifically--
Hamato: now you can only buy it with cash, and the shared purchase costs more than 20 million yen, which really needs to provide a structure that can be bought for tens of thousands of yen a month. It continues to be the mode of distribution and sales, if it is a shared purchase, for example, tens of thousands of yen per month with a loan, isn't it? I want to aim at a world where I can spend a year and a month in NOT A HOTEL. Houses with hundreds of millions of yen are regularly launched as flagships.
Sure enough, loan goods are also the key.
Binedoro: although I don't just want to do something at a low price, I want to say it. Please look forward to the announcement of the New year. I plan to launch a low-cost product next year.
The next house has the Fukuoka collective housing model. Naisu and Miyazaki are over. Is Fukuoka next?
Binedoro: yes, that's the franchise model. We need to purchase land for architects to build and operate. Franchising is to provide a set of forms of this structure. Cooperate with landlords and developers to make the business bigger. If you continue to use profits and capital money to buy land, you will not grow, and you will almost get angry. Buy a horse or something (laugh. This is how I feel when I work with the landlord to advance.
Which is the priority strategically?
Marina Vortex: although very tangled, but both want to expand.
-15 people?
Binedoro: people are almost bad (laughter).
Isn't there an influx of applications from people who want to work?
Binedoro: because it is not the policy of increasing the number of people in one breath, so I want to come to excellent people bit by bit. So it's slow, but it's almost done. (laugh.
It's quite contradictory. (laugh. What kind of people are particularly insufficient, and what kind of people are gathered now?
Binedu: you are an engineer. Because it has been sold to a place that must be sold, it is necessary to develop the boss's application and IoT, but it is not enough. It's just that there are too many variables. Land, buildings, there are development, the cause is too difficult, I am also laughing. Originally, I am a layman group that doesn't know much about the word mortgage. Gather people who like to travel or have such a life. If you're not a layman, you won't do it. (laugh.
-- about the development of applications. This is also a strange service, so I don't think there is any precedent. How do you develop it?
Binedu: I bought it, too. It's the boss, isn't it? So I told him what was going on in the boss's mood. It's nice to have such a UX.
-can you do it just by saying a lot of things? (laughter)
Riverside Vortex: the engineers are working hard (laugh. For example, there is no switch at all, what it would be like to be a landlord, etc., and the leased property is slowly tested.
-isn't there a hotel switch? The function of the hotel is operational, isn't it?
Marina Vortex: this is the operational design of NOT A HOTEL Management. This is another variable, and I doubt if it can be sold, but I can prove it. But then the hotel operation really can not do a good job? This must also be proved (laugh.
-- finally. How could it be if it couldn't be sold?
Riverside Vortex: cut the abdomen. He believed me when he thought he could sell it. I'm going to buy it all myself. No, although I can't buy it for 4 billion yen (laugh.
-No, thank you for the interesting story!
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