Joyori Food Service Institute Hiroyuki Jotori
The "Foucott", a discount business established by Yaoko as a subsidiary on February 1 this year, has finally opened its store.On August 3, the Hanno store was opened in Hanno City, Saitama Prefecture as the first store.It will be opened at the site of the supermarket (SM) of the nuclear store of the Neighborhood Shopping Center, and will function as a nuclear store.
In 2017, Yaoko has been a subsidiary of Avi, which develops a food discount store in 2017, and has developed the know -how of some discounts to Yaoco while developing its business, but in February this year's subsidiary.Established Foucott as.A separate company has launched a discount business in the dominant area, such as Saitama Prefecture.
Avi is limited to open stores, mainly opened in Yokosuka City's process center (PC), including logistics.In order to increase the development speed of the discount business, a new company has been established.
Therefore, the Hukot's business model is a copy of Avi.As "Foucott is Avi -type discount business format" (President of Sumihito Kawano), it will expand mainly in Saitama Prefecture, which is not a location.
The company plans to open two stores this term, but the process center (PC) is operated by renovating the Ogawa Delica Center in Ogawa -cho, Saitama Prefecture, which was used before, so the center is efficiently faster.He wants to make it about 5 to 10 stores in the stage.
table of contents
In addition to the "diet -proposal -type supermarket", which is the mainstay of lifestyle products, Yaoko has also entered the "discount store" that mainly commoditi products.
He was good at meal solutions with added value, but Foucott looks more like a store with a better cooking ingredient.
It used to make use of Avi's know -how.It is the birth of a discount store with the freshness and quality image of Yaoko, which was moved to "execution, not an experiment."
On the third day of the opening, I visited the store on August 6 (price from August 6).
There is only one doorway at the store, and it is similar to Avi (Avi's store) to guide it in a way that is close to one -way control.
There were not many customers who refluxed the concourse.It is easy to buy because it has a simple rectangular layout and ensures the passage width.
The layout starts with fruits and vegetables, and is a standard SM layout that leads to fresh fish, salt dried meat, side dishes, daily, and sake.Because it is a large store, there is enough space for liquor sections, dry foods, confectionery and miscellaneous goods.In particular, the liquor section is the largest sales floor for SM.The dry food sales floor also built an interesting sales floor with each gondola.
Vegetables, fruits, fresh fish, salt and dried meat are basically all out -pack products from our PC.There is a cut watermelon at the fruit counter, but it looks like an outpack.
The circular fish section of the fresh fish section is notified that "cooking processing is not accepted because it is processed at the center".It is notified to the customer that it does not have a backyard.
Therefore, there is no assortment of products such as sashimi platters.Instead, the tuna cutting of the center processing, the bonito cutting, and the salmon fierre seem to be selling well.
The meat counter has no in -store processing, but the assortment is substantial.As for beef, steaks are available in a wide range of customers, including Japanese beef, 100g of Australian cattle steak 100g (main body price, hereinafter the same), 100g of American beef sirloin steak, 100g of Japanese beef sirloin steak, including Japanese beef.。
As for the side dish, a refrigerated case is placed on the wall side at the end of the second main path, and a refrigerated dish section is built with purchased products.On the other hand, at the sushi section, the in -store -manufactured chirashi sushi (498 yen) and grip sushi (598 yen) are displayed.
Two flat stands of room temperature are installed in the aisle, and in -store -manufactured hot side dishes and lunch boxes are provided at a low price.In front of the platform, it is mainly fried, and chicken fried chicken and chicken half (498 yen) are also sold.In the back flat, rice such as pizza, danish bread, lunch, bowl, curry, etc. are collected.
On the front, various pizza is 450 yen for only the hole size, a large amount of display, a chicken fried lunch 298 yen, a hamburger lunch of 398 yen, and 500 yen.The bowl plate has an attractive assortment of 298 to 398 yen, such as 298 yen, fried fried rice, 330 yen for roast cutlet curry, 330 yen for fried curry.
In any case, unlike Yaoco's assortment, it is developing Houcott's unique product.
Nissin pays attention to the price and display position of "8 white"
The daily layout is zoned from the second main path to the third main route.
First of all, the lowest price of the main item is (8 white ", (1) filling tofu (150g x 3) 69 yen, pack tofu (300g) 28 yen, ② boiled udon (180g) 29 yen, ③ pickled Chinese cabbage (250g) 139Yen, ④ raw Chikuwa (5 pieces) 69 yen, ⑤ Unadjusted milk (1ℓ) 155 yen, ⑥ Plain yogurt 99 yen, ⑦ egg (10 uniforms 10 pieces) 99 yen (only 1000 packs), ⑧ 69 yen for bread.
In addition, natto (three -stage layer) is 45 yen without a masquerade.The display location is from the third to the top, not at the bottom.
Eggs that do not need to be sold, konjac, soy milk, etc. (products that can be stored at room temperature) are sold at room temperature.Some shops have a large amount of soy milk, such as pallet sales overseas.If the eggs are rotated at high speed, there is no problem in selling at room temperature.In this way, the running cost is cut without using the refrigerated case as much as possible.
Dry food assortment is enhanced seasoning, beverages and sake
Looking at the dry food layout, the gondolarene is given.The wide sales floors are cup noodles, instant noodles, oil (edible oil, olive oil), canned, dried delicacies, nuts, drinks, water, carbonated drinks, and liquor section.
In particular, seasonings used for cooking and large -capacity packs for business use are assorted at the bottom of the gondola.The one -chir ㎏ pasta is 185 yen, 199 yen, imported olive oil is 399 yen for 3 shaku, and the confectionery corner has a stagging large bag, such as 680 yen in peanut large bags, and 680 yen of persimmon seeds.
Yaoko is focusing on wine, but this store is expanding shochu and cocktails.
In terms of operations, Haigondora is used to secure a stock space at the top and shorten the replenishment line.In addition, alcoholic beverages, pet drinks and water are sold at room temperature.
A mechanism that supports low cost operations
The three fresh categories, which are SM's lifeline, are compatible with outpack products at our center.The cost required for display is required, but the cost and equipment costs for processing are greatly reduced.
Rice rice (bento, bowl), raw sushi (seafood bowl, grip sushi), pizza and bread are manufactured in the side dish counter.The sales floor is limited to two normal temperature flat platforms.The refrigerated side dish and sushi lunch box were outpacks.
Dry foods can be displayed in large quantities with furniture with casters on the end.At the bottom of the gondola case, efficient display is possible using cardboard sales and throwing jumble cases.
He also announced that "our shop is only cash. -The price is reduced because there is no handling of credit card, gift certificate, and point cards."We are creating a mechanism to transfer card fees and points to prices and sell them cheaply.
If you do not need to sell refrigerated sales, such as beer, beverages, eggs, konjac, and soy milk, you are selling at room temperature even if you apply a little inconvenience.The customer will accept it if the price is satisfactory.
Select a store at your TPOS (time, place, occasion, lifestyle).It is important that there are "worrisome products and products", such as fresh fruit and vegetables, fish, meat freshness, fish species, preparation of side dishes, and seasonings.
In that regard, if you pay attention to the sales floor from the perspective of "vegetables + meat + seasoning", "sake + water, carbonated drink, dried delicacy", it is interesting to see the story.(Visit on August 6th)
Foukot Hanno Store Overview
Location / 1-5 Shinmitsu, Hanno City, Saitama Prefecture
Open date / August 3, 2021
Business hours / 10:00 to 19:00