Tips: We are working with other companies strategically.
This article is a joint production with Kanekoshinji.
Cloud Camera SaaS Safey has been approved by the Tokyo Stock Exchange Mothers and is scheduled to be newly listed on September 29, 2021.
Sephey was established in 2014 by three ventures, Sony, specialized in image processing technology.
The business content is a cloud service that preserves and analyzes video of surveillance cameras.Specifically, by installing a Suffy surveillance camera at stores, the customer can save and analyze the photographed images on the cloud of the Suffy, and use them from remote areas.
By the way, Ryuhei Sadojima, the representative, is a cousin of Yohei Sadojima who worked on "Dragon Sakura" and "Space Brothers" as an editor.
"The same year of the entrepreneur clan" Ryuhei Sado Island x Cork Yohei Sadoshima
Mr. Yohei Sadojima was also in charge of editing a business manga, "Start Apple", which is the original proposal of "Note where the financial results can be read".
Start apples!
This time, I will explain from the Safey securities notification form, especially the rapid growth of "ARR (annual ordinary income)".
Suffy service content
Let's pick up important points from the securities notification form.First, let's take a look at the specific services of Safie.
Safey offers a cloud recording video platform "Safie" for restaurants, retailers, construction sites, etc.
Customers first purchase a surveillance camera dedicated to Suffy and install it at stores and construction sites.By doing so, the recorded video is sent and analyzed to the Safie server through the network.Customers can use it for security, customer analysis, remote control, etc. based on saved data.
Social environment where video platform is required
Next, let's take a look at the external environment surrounding Safi.
Demands such as the fact that the movement has been restricted due to the catasis, the need for visualization of work due to remote monitoring, and the conversion of on -site operations have been increasing, and Safey's service has responded to them.
In addition, as stable and fast networks such as 5G are becoming widely popular, the fact that large -capacity recorded data can be transmitted inexpensive with high image quality is also the background of its spread.
Suffy business model
Next, let's look at the business model.
There are two major points in Sephi's revenue.One is the sale of surveillance cameras, which is a spot -type revenue.The second is the monthly usage fee and optional service provision for surveillance camera images, which is a reinforced type (continuous) revenue.
So how much do you sell specifically?
The initial cost of Suffy is 21,780 yen per camera, and the monthly fee is 1,320 yen per camera.The monthly usage fee varies depending on the recording plan (the number of days saved in the video), and the monthly fee is 7,700 yen when saving one year's video.
Many major companies and partner deployment
One of the most notable points of Sephey is a partnership with many major companies.Especially for major partners, they are not only trading but also shareholders, so they seem to have a strong relationship.
Especially in recent years, we have been active in OEMs for partners.
November 2017 OEM is available to Canon Marketing Japan
December 2017 KDDI summarizes OEM to the office
October 2018 OEM is available to NTT East
March 2019 OEM is available to USEN
June 2019 OEM is available to SECOM
July 2020 OEM is available to NTT Communications
In fact, the proportion of sales partners in 2020 in 2020 is 60%, indicating that the specific gravity is large.
Safey's ARR
So, how much is Safey sold in SaaS models a year?We will look at the changes in the ARR (annual account balance) from the past.
Sephey's ARR is very powerful.
ARR changes
・ The end of December 2019 11.9.5 billion yen
・ The end of December 2020 32.8.5 billion yen (YOY+175%)
・ The end of June 2021 45.4.9 billion yen
Changes in the number of billing cameras
・ The end of December 2019 4.20,000 units
・ The end of December 2020.10,000 units (YOY+140%)
・ The end of June 2021.90,000 units
Attention is that at the end of December 2020, the number of billed cameras has grown by YOY+140%, while the growth of ARR is+175%.
Since the ARR is growing more than the number of billing cameras, it can be read that not only the increase in the number of cameras but also the monthly usage fee (recording plan) per unit is available.
・ ARR = MRR x 12 months
・ MRR = Number of billing cameras x monthly usage fee (per unit)
So far, we have seen Safie's business content and major KPI.
You can see that it is rapidly growing sales while making good use of partnerships with major companies.
In the latter half of the article, we will focus on the rapidly growing ARR and deepen the growth factors.
This article is perfect for those who are interested in SaaS detailed analysis and those who are considering investing in Safi.
------------------------------
From here, it will be paid content.Please purchase a regular subscription of 1,000 yen per month.Regular subscriptions will add about 4 to 8 paid articles per month.
Subscription is free for the first month.You can read paid articles after the month of subscription, so it is not disadvantageous to start subscribing at the end of the month.
If you purchase a paid version, you can see the following content.
・ Q.Cloud Camera SaaS Safey is a new listed, ARR is 2 year -on -year.What are the three reasons that are growing up to 7 times, 4.5 billion yen?Answer
・ Factors 1: Expansion of service ●●
・ Factors 2: Improvement by expanding provision to ●●
・ Factors 3: Upsel by ●●
·summary