The manufacturing industry should be seriously facing "Metaverse": Monoist 2022 Outlook (page 1/3) --MONOIST

 In a virtual space built online, a service that can be interacted / active for those who are far away in the real world, or "Metaverse", which means this space itself.It is a well -known buzzword in 2021, and it is noticeable this year (2022) is expected to appear in various related technologies and services.

 So, what kind of world does metaverse bring in people involved in manufacturing and designers?In this article, based on my interpretation, we will introduce how it will be involved in manufacturing and design work, while touching on "What is a meta spring?"I think that I want to do it.

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 First of all, let's organize the definition of metaberse, including my interpretation.Metaverse refers to a 3D virtual space or its service built online.The "space" itself is a variety of, such as a faithful image of the real world, a completely different world, or a hybrid.

 It is characterized by the fact that not only yourself but also others who are far away can share the virtual space, not only to enjoy it individually, but also interact and do some work together. Is possible.

製造業こそ「メタバース」に真剣に向き合うべき:MONOist 2022年展望(1/3 ページ) - MONOist

 In addition, the digital twin "digital" environment is a virtual space, and in a virtual environment that imitates the real world, we perform large -scale simulations and experiments that cannot be tried in the real world, and usually see it.You can realize things that you can't do.

 The virtual space in metavers is built with 3D models, cities and buildings, etc., and users enter the virtual space from the real world through VR (virtual reality) devices, PCs, and smart devices.In the virtual space, you can act with your own alter ego, such as original avatars and real avatars that imitate the appearance of users.By the way, Metaverse and VR tend to be confused, but VR can be regarded as one "means" for immersing in Methal spaces (virtual space).

 Next, let's consider the use case.Here, we will explore the use of "Entertainment Metaverse", "Business Collaboration Metaverse", "Design Collaboration Methabarth", and "Industry Methavar", and explore how to use it from the perspective of manufacturing / designers.Please note that these four classifications are defined based on my interpretation.

 The use case described as entertainment metaAthavers includes online games such as "Fort Knight", music live in metabers space, sports watching events, and shopping experiences.In addition, some metaberse spaces using blockchain technology have economic activities such as buying and selling NFT (non -alternative tokens) land, items, and art works.These are collectively referred to as entertainment metavers, but I think it is the most easy -to -imagine use case.

エンターテインメントメタバースのイメージ図[クリックで拡大]

 From the perspective of manufacturing, it may be used for product promotion, marketing, and CSR (corporate social responsibility) activities.It is a very easy -to -understand approach to Nissan Motor's experience event on the metaavas on January 11, 2022.Nissan Motor is positioning the digital space as a new communication, such as developing the virtual gallery "Nissan Crossing" on a virtual space, and has strengthened its development.

日産自動車、メタバース上で体験する「日産アリアとめぐる環境ツアー」を制作[クリックで拡大] 出所:日産自動車

 In addition, it is possible to develop digital items using NFT (for example, 3D models and sketches of our products) using NFT in a virtual showroom.To be honest, the possibilities are unknown, but the form of a new appeal of our products may be shown by the combination of metaverse and NFT.

2.ビジネスコラボレーションメタバース1|2|3次のページへ

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