February 28, 2022
KDDI CORPORATION
"# Hatachi connects the future" Providing an AR viewing experience at the 5G area target spots in Higashi-Meihan-Released a collaboration video of 20 new adult performers-
Since January 18, 2022, KDDI has been developing a project "# Hatachi will connect the future" in collaboration with 20 new adult performers who are active in various genres such as dance, sports, and music (Note 1). ..
For about a month from January 18, 2022, new adult performers will relay 5G services to their SNS and performances expressing the performer's potential and future with the hashtag "# Hatachi will connect the future". After posting the video, the total number of views on SNS has exceeded 400,000 (as of February 28, 2022).
From February 28, 2022, when you hold your smartphone over the target spots in the 5G area of Tokyo, Osaka, and Nagoya, you can watch the making video of the new adult performer in AR with the actual city scenery superimposed. We will start offering an AR experience that connects the future. Furthermore, from March 7, 2022, a collaboration video based on 20 sets of new adult performers will be aired by jacking all 5 street visions at the Shibuya Scramble intersection. In addition, a special site (URL: https: // www. au.com/brand/tsunagu/hatachi) will be published.
"# Hatachi connects the future" special site (URL: https://www.au.com/brand/tsunagu/hatachi)
"# Hatachi connects the future" special movie (URL: https://youtu.be/qqNDysQr_3Y)
From the performers who participated in this project
"When I saw the performances of people of my generation, I was surprised and impressed by how many people are trying to move up as I am. (ReiNa / HIPHOP DANCE)",
"I found it very interesting to get together people of the same generation who are similar to me to make one thing! (Kohey / Human Beatbox)",
"Although I was from a different genre, I felt that we would like to make daily efforts so that new adults can play an even more active role. (Sakana Onishi / Dance Sports)"
Not only was it a pleasure to have a connection with the same generation, but I was also inspired by my colleagues in the same generation by participating in this project, and I heard the impression that they renewed their determination.
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Sakura Matsumoto, KDDI Brand Management Department, who planned and produced this project, explains the background behind this project as follows.
KDDI Brand Management Department Sakura Matsumoto
▼ How did this project come about?
As the expansion of the au 5G area accelerates, we asked Hatachi, who celebrated the adult ceremony in 2022, to share and experience the excitement of the future connected to 5G with many people. I paid attention to it. Last year, due to the influence of the new coronavirus infection, the adult ceremony was often canceled or held remotely, and from next year the adult age will change to 18 years old, so I think that the adult ceremony in 2022 will be special. I wanted to connect the thoughts of Hatachi, who are taking on challenges with dreams.
In the future, the possibilities of expression and the way of communication should change significantly depending on the features of 5G services such as high speed / large capacity, low latency, and multiple connections. Therefore, we asked performers of various genres who agreed with the purpose of "#Hatachi to connect the future" to express the possibilities of 5G services and performers, and their future with performances.
▼ What was your impression of actually watching the performance video?
Everyone was very excited and energized by the wonderful performance. Looking at the reasons for supporting this project, the words that responded to the interview, the serious facial expressions when performing, the fun facial expressions, the facial expressions that are full of myself, etc. Will naturally smile and look back over and over again.
I felt that there were a lot of such amazing Hatachi people in Japan, and there was also a genre that I knew for the first time, so I was always looking forward to the progress of shooting. Off-shots of performers and making videos that show a scene behind the scenes can be viewed in AR at the target spots in the 5G area, so I hope that as many people as possible can see it.
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This initiative will be implemented as part of "Zutto Motto, Connect. Au," which connects more people to people, people to things, people to places, and people to possibilities.
KDDI will promote "integration of communication and life design", build a strong network as a "company that contributes to the sustainable growth of society", and create new experience value in the 5G era.
■ About the AR experience "# Hatachi connects the future"
When you hold your smartphone over a target spot in the 5G area, such as the JR Yamanote Line, JR Osaka Loop Line, or Meitetsu Nagoya Main Line station, a video expanded to high-definition AR will appear that overlaps with the actual scenery of the city.
The AR experience can be used from the application "XR CHANNEL" (Note 3) that displays AR content in the space using VPS (Note 2) technology that recognizes the depth of the city.
1. 1.Experience place
You can enjoy it at the target spots in the 5G area, such as stations on the JR Yamanote Line, JR Osaka Loop Line, and Meitetsu Nagoya Main Line. Please check the map screen in the "XR CHANNEL" app for the target spots.
2.Holding period
From February 28, 2022 to March 31, 2022
3. 3.Participation fee
free
* Communication charges will be borne by the customer.
Four.Experience method
You can experience it by downloading "XR CHANNEL" to your smartphone.
・ Customers using Android ™ smartphones should download from here (URL: https://play.google.com/store/apps/details?id=net.sovec).
・ For iPhone users, please download from here (URL: https://apps.apple.com/us/app/id1525712662).
* The supported OS and recommended models for the "XR CHANNEL" app are as follows.
・ Android OS: Android 10.0 or later, model: ARCore compatible model
・ IPhone OS: iOS 14.0 or later, Model: iPhone 8 or later
* "XR CHANNEL" may not be available after sunset because it scans the surrounding environment when the app is started in addition to GPS information in order to accurately grasp the current position.
* We recommend using it on a 5G compatible terminal, but you can also enjoy it on a 4G compatible terminal.
■ About the street vision broadcast at the Shibuya Scramble intersection, "# Hatachi will connect the future"
1. 1.Broadcast location
Five-sided synchronized broadcasting will be performed at the following street vision at the Shibuya Scramble intersection.
Q's EYE, Shibuya station square vision, 109 forum vision, Glycovision Shibuya, DHC Channel
2.Broadcast period
From March 7, 2022 to March 20, 2022
■ List of participating performers in "# Hatachi connects the future"
* Performer name / genre / career
ReiNa / HIPHOP DANCE
He has won the overseas dance battle "RadikalForze".
Won the speed category of RIKU / Double Dutch National Tournament U19 and set the Japanese record for U19.
Daikichi / Freestyle Football Asia Freestyle Football Championship 2016 (AFFC) Asian Games TOP16 acquisition.
BBOY KANTA / BREAKING Won the world's largest street dance battle "DANCE ALIVE HERO'S 2021" BREAK BEST 4.
Aimi Oguro / Baton Twirling "WBTF international cup" "IBTF grand prix" participated as a representative of Japan and won a medal.
Keiryo Kudo / BMX Supported by Europe's largest BMX maker "WE THE PEOPLE", it attracts worldwide attention.
Reiji from Tok ¥ o Tricking Mob / Tricking Tricking World Champion. He is active worldwide and leads the tricking world.
Sora Aota / Graphic art Young Thug and other US rappers have worked on a number of album artworks.
High School Bang Bang / A Cappella A Cappella Japan's No. 1 Final Match National Hamonep League 2019 2nd Place.
Sana Onishi / Dance Sports All Japan Standard / All Japan Latin / All Japan 10 Dance Ranking No. 1.
Tatsunoshin / Music Producer Joined Justice Hardcore, an American hardcore label, for the first time as a Japanese.
A member of Kohey / Human Beatbox SARUKANI. Won the second place in the world in the crew category of the world competition "Grand Beatbox Battle 2021".
Teruto Tanaka / Slackline He has been active in competitions around the world, including winning the Freestyle slackline masters 2017.
Fumio Nakamura / Contemporary Dance Received the Refol Award and Respoir Award at the NBA National Ballet Competition.
Soma Hirahara / Surfing World Junior Surfing Championship, national group gold medal. He was selected as a designated surfing player.
KOYUKI / Acoustic Guitar Morris Fingerpicking Day West Japan Qualifying Tournament Contest Category Excellence Award. Winner of the national final tournament.
Kaoru Nakamura / Yo-Yo World Tournament "ONLINE WORLD YO-YO CONTEST 2021" Freestyle competition 4A category championship.
Winner of the SO KANADA / KENDAMA World Championship "North America kendama Open 2021".
Misaki Katayama / Active in numerous world competitions such as winning the inline skating "World Urban Games".
Noshin Katsura / Rakugoka Presides over the creative team "Z Rakugo" that redefines and disseminates rakugo from the perspective of Generation Z.
(reference)
TIME & SPACE
#Hatachi connects the future AR experience making videos of new adult performers in the au 5G area
(URL: https://time-space.kddi.com/au-kddi/20220228/3276?bid=co_prts_ahp_0078)
#Hatachi connects the future The real face of a new adult performer and the challenge to the future
(URL: https://time-space.kddi.com/au-kddi/20220218/3267?bid=co_prts_ahp_0077)
(Note 1) January 7, 2022 au Topics
"# Hatachi will connect the future" Start relaying video works by new adult performers
~ Delivered with an in-car vision of a railway line that expands the 5G area ~
(URL: https://www.au.com/information/topic/internet/2022-001/)
(Note 2) VPS (Visual Positioning Service) is positioned as an advanced system of the conventional GPS (Global Positioning System), and is a 3D map (3D mesh) that becomes a digital twin in the real world, and smartphones and smartphones. It is a technology to identify highly accurate position information including orientation and orientation by collating with the image taken through the camera mounted on the smart glass.
(Note 3) August 31, 2020 News Release
Launch of "XR CHANNEL" that displays AR in everyday space by utilizing SoVeC, KDDI, and space recognition technology (VPS)
(URL: https://news.kddi.com/kddi/corporate/newsrelease/2020/08/31/4640.html)
that's all