The Sony Group's breakthrough is "Beyuzu Collection" in which the "75 -year failure" is shared in the company in the "attitude that does not blame the failure".

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First Walkman "TPS-L2" (1979) Image provision / Sony Group Public Relations Department

　The Sony Group has been performing well, with the game console "PS5", which has been out of stock, and an animated movie "Demon Blade" that caused a social boom.Since its inception, the company, which has been producing innovative products one after another on both technology and content, celebrated its 75th anniversary last year.The new “commitment to sounds” always supports the era of the “Sony brand”, which is now famous in the world.What is Sony's reality that has created innovative music experiences in Japanese music history one after another?[Photo] The development of the Japanese music industry began here ... Japan's first tape recorder "G type" that seems to be big and heavy

■ is one of the important media that impresses users, and it is inevitable to focus on

　Sony continues to produce many innovative products and now has its name to the world. The beginning of the advancement began in 1950 with the G -type, Japan's first tape recorder created by founder Dai Ibuka and Akio Morita. From Japan's first transistor radio "TR-55", which was released in 1955, the "Sony" brand was enacted and described in the product as a statement of determination to work around the world. In the world's smallest transistor radio "TR-63", the company name was changed from Tokyo Telecommunications to Sony in 1958. The origin of its name is Latin Sonus, which is the etymology of "Sound and Sonic", and Sunny, which means "small" and "Boya". Because it has the meaning of "small but naughty naughty monk", it is possible to carefully agree with the extraordinary sound. Koharu Togino (senior sound architect), who has been involved in the development related to "sounds" such as earphones for 40 years. "Sony's value is defined as" the power of creativity and technology fills the world with excitement, "but it is inherited by the founder's spirit. It is an important medium that leads to impressive and one of the common languages. Therefore, we think that it is inevitable that we will focus on "sound". " The history of Japan is in Japan, such as the development of new recorded media, such as "CD", "MD", the development of a small recycled device, and the pursuit of sound quality including "high resolution". He has been closely related to music culture and industry, and has caused innovation that remains in music history in each era. "Before the birth of Sony, the music and the music industry have been closely intertwined and have evolved together with the evolution of audio technology. If you want to entertain the audience, you need 100 orchestra, but four musicians can enjoy it. The music industry has changed and the artist's expression itself has changed. I was able to enjoy music throughout the country even if it was not a concert venue. With the invention of a record -like physical memory media, it crossed the border, Music can be transmitted to customers around the world. Among them, especially in recent years, it is a miso in the foreground, but I think Sony has also contributed to Sony. "

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