ESPORTS wind begins to blow into Japan in the establishment of a new organization
On February 7, 2018, Fuller Co., Ltd., which is working on the smartphone app analysis platform "App APE", decides the most momentum app in 2017 based on the data and user voting held by the company.App APE AWARD 2017 "is held.
At this event, Koichi Hamamura (hereinafter referred to as Mr. Hamamura), President of GZ Brain, was held on the stage, and gave a lecture on the theme of "Expanding ESPORTS Market and the Japanese Market".
Mr. Hamamura explained the movement of the world's esports market as the beginning of this lecture.In 2017, ESPORTS, which had a market of about $ 1.5 billion in the world as a whole, continued to trend steadily in five years, about 1..He talks about its prospects that it is expected to expand by 5 times, and in Asia (mainly in South Korea and China), the United States, and Europe, the ESPORTS market has been expanded on a hundreds of millions, and its popularity and presence continue to increase.He said.
The Japanese game market boasts the world's second largest market share, but the ESPORTS market still has only about 5 % of the world.However, he said that it will be in full swing in the future, starting with the launch of new organizations, and can expect a growth rate higher than the ESPORTS market around the world.
Next, materials related to various prize -based competitions around the world were displayed.Among them, a large -scale prize -based tournament is held in the title of "Dota 2", "League of Legends", and "Call of Duty" series, and in the "DOTA 2" tournament, it is Japanese yen.It was said that a prize of about 2.7 billion yen was issued.
It was commented that the tournaments were held by the manufacturers of each title, some of which were sponsored by the manufacturers of each title, a platform, a box office organization that specializes in ESPORTS, and a broadcasting station.
Next, the data on the Japanese prize -system tournament is displayed.Here, compared to the previous data, we mentioned the fact that there are not many high -priced competitions in Japan.
The majority of the reasons are Japanese laws and regulations, and the relevant laws are mainly criminal law, stake -up law, and landscape law.The story about the content was done with the following three types of slides.
As Japan struggles with the formation of marketing due to laws and regulations, ESPORTS heat is further increasing in the world, and ESPORTS's international competition has been advancing.
The above image is a table of international competitions that will be held in the future.Among them, the Asian Games in the 2018 Asian Games decided to implement ESPORTS as an experimental “public competition”, and in the 2022 Asian Games, ESPORTS has been decided to be an official event.explanation.
Mr. Hamamura said that if this flow, ESPORTS will continue to be held as a competition after the Asian Games.
Next, ESPORTS is the event at the Paris Summer Olympics in 2024?Introducing that the story is emerging.
IOC Chairman Thomas Bach says that "the game is a new sport that is popular with the millennial generation", and "discrimination and violence may not go well with peace. It needs a clear line draw."He says there is.Mr. Hamamura said in this comment that "the game such as gunfights is different at the Peace Festival", and explained that the game genre that could be held in the Olympics has begun little by little.Expectations were increasing in the implementation of ESPORTS at the Olympics.
Subsequently, the French government has enacted laws to protect ESPORTS players only in France as follows.
・ ESPORTS's contract is based on at least one year and a maximum of 5 years. ・ Athletes under 12 years old are not allowed to participate in the official game
Isn't these responding in anticipation of ESPORTS implementation at the Paris Summer Olympics?Hamamura commented.
ESPORTS is clarifying the schedule at the international tournament.So, can Japanese players get medals when ESPORTS penetrates?In that regard, Mr. Hamamura talked about the fact that Japanese players won the fighting game world competition and many players who won the top prize, and that this trends may be in the international tournament.rice field.
The TGS2017, which was held in September 2017, set up two stages for ESPORTS, and held tournaments such as "Street Fighter V" and "Call of Duty Infinite Warfare", and many spectators gathered.That was bustling.In addition, it was explained that people would gather in the tournament even in the unique titles of Japan, such as "Puzzle Radar".
In the 2017 edition of the Japan Game Award Future Division, which will be awarded by the voting of the participants, the competition game "DISSIDIA FINAL FANTASY NT", "Dragon Ball Fighters", and "PLAYERUNKNN'KN'S Battregrounds (PUBG)" based on Battle Royal, and in cooperative play.There are four titles that are easy to use for ESPORTS, such as "Monster Hunter: World", which can compete for monster hunting time.He was also surprised that the PC game "PUBG" was awarded by the voting of TGS2017, a home game festival.
Next, the story of Nintendo Switch released in March 2017 was held.According to Mr. Hamamura, the release of Nintendo Switch was released in December, when the game was sold the most, but as a result of long -term outings around the world, sales trends were the most sold hard Wii in Nintendo in the past.It was explained that he was catching up ... he was trying to overtake.
Hamamura says there is a very good title that goes well with ESPORTS, which contributed to the sales for a while.The title is "Splatoon 2", and this work has more than 70 % of the male players, leaving a very rare data for Nintendo's work.However, he explained that this data is a typical example for the Esports title.
He also explains that the increase in esports heat is contributed by the PC game "PUBG".Achieved 10 million units sold worldwide in six months, Japan 25 of the world's world player population.It plays an important role in spreading the culture of PC games that were not rooted in Japan, such as 4 %.
Until now, there were three organizations, JESPA, Jesf, and E-Sports Promotion Organization to excite Japan's esports, but these organizations have been united with the support of CESA and Joga, and the new organization "JESU (Japan E)"Sports Union)" was launched.
Here are the support of CESA and Joga.Since these two organizations are IP holders such as platformers and soft makers, new Japanese organizations with the cooperation of IP holders are attracting attention from the world.
One of the new organizations that the new organization first aims is to join JOC.In other words, Mr. Hamamura says that it is important to improve the status of ESPORTS and to establish a social status.He explained that this is why the Esports culture is mainly player, and if the players are not noticed, it will decline.
Hamamura says that the appearance of ESPORTS players also changes into the composition of the industry.The breakdown of $ 1.5 billion on the world's ESPORTS market was represented by a yen graph.
Looking at this, ESPORTS has already been composed with baseball and soccer, such as 50 % investment, 33 % sponsors and advertising fees, selling tournament sponsors, broadcasting rights, and sponsorship to players.He said he was starting to be.
So how do the players are born as the ESPORTS market is formed?According to the game player hierarchy, a game -approved player is born from a general game player, and some amateur players form a community through fan events, etc., and some of them participate in the prize -based tournament.It is said that he will become a professional gamer.
In addition, if the market is mature and the fans of the fans spread due to the broadcast on terrestrial television, the star player will be born.There are already people who want to support their favorite players, and if this movement spreads, a new source of revenue, which is not in the game industry, will be born, and the game market will change dramatically.He expressed his expectation.
By the way, the new organization was issued the first professional license for the tournament at the Fighting Conference 2018, which will be held at Makuhari Messe for two days on February 10 and 11, 2018.The Fighting Conference 2018 was one step towards the first professional gamer for many gamers.
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