Employees who experience hearing support earphones linked to tablets at the "ear training" held by Yoronotaki for senior employees = March 3, Ikebukuro, Tokyo (SANKEIBIZ editorial department)
"Hearing loss" has been shadowed by the employment of active seniors who want to work well after retirement.Workers over 65 are approaching 10 million nationwide, which is a valuable force for companies.On the other hand, there are many elderly people who are worried that they can not do their job as expected because of the difficulty of hearing, and it is urgent to respond to hearing related problems.However, in Japan, the spread of hearing aids is later than overseas.The background is also pointed out that the strength of the negative image of "the ears is distant" has been pointed out, and the hearing support equipment of the new genre that combines affordable prices and fashion, such as glasses, has also found business opportunities.[Image] "Olive Smart Year Plus" that does not look like hearing support equipment.All adjustments such as sound adjustment, noise suppression, frequency band, etc. are completed with a smartphone app.■ 40 % of the 60s are "hard to hear" and "ears day" on March 3rd, about 10 senior men gathering at the headquarters of the izakaya chain major "Yoronotaki" in Ikebukuro, Tokyo.rice field.This is an "ear training" conducted by the company, which was switched to active senior employment, as the food and beverage industry of young human resources became serious due to the new colon virus.Behind this training is the problem of hearing loss that senior generation men have unknown.According to Professor Emeritus Katsuhisa Ikeda of Juntendo University School of Medicine, which explained the mechanism of hearing in the training, male deafness is more likely to develop than women, and 30 % of the age of 50.It has been reported that 40 % of 40 % of the 60s feel "difficult to hear".In a survey on "hearing and labor", which was conducted by the "Olive Union" (Meguro -ku, Tokyo) by the Japan -US -Korea -Korea -jointed startup company that cooperated with the training and handled hearing support equipment.70 % of the respondents said, "The difficulty of hearing has hindered work."On the other hand, 57 % said, "If you don't feel difficult to hear, you want to work longer than retirement age.In this situation, Yoshio Momiya, the leader of the special team of Yorono Naki, said, "To have the senior generation continue to work, it is necessary to support hearing. We will actively develop senior employment in the future.So, it is important for the company to create a stress -free environment. "■ According to Olive Union, the need for hearing support is equal to glasses, and the number of Japanese hearing loss has exceeded 15 million, which has one in eight people.However, the penetration rate of hearing aids for the onset was only 14 %.The difference is obvious compared to Europe and the United States, which have reached 40 %.The fact that hearing aids are not widespread is the image of hearing impairment in hearing aids, the difficulty of maintenance that require a specialty store, and the variety of variations in selecting a product.Olive Union's CEO Owen Song is not surprised at the current situation in Japan, saying, "Despite many companies with excellent technology, technology development is delayed in the fields of hearing loss and hearing impairment."On the other hand, because it is an immature market, he says that he has business opportunities.Hearing support equipment developed by Olive Union is positioned as "smart earphones" instead of hearing aids.It features a wireless earphone type design that does not feel psychological burden, and that you can use the smartphone app to optimize the sound yourself.It is a next -generation "hearing" earphone that is different from hearing aids and sound collectors, and has also attracted attention in the United States and South Korea, where the hearing aid market is mature.There are also efforts to lower the threshold for hearing aids, such as introducing trial mechanisms that can be easily tried and a monthly flat -rate subscription service.In addition to this spring, sales have been strengthened in addition to the sub -skop.The latest model "Olive Smart -Year Plus" is 77,000 yen, and the hearing aid market has a relatively reasonable price."I want to make the need for hearing support equivalent to the glasses that make up of my vision," said Song.The SPA -type business model succeeded in lowering the price and improving the design, and the Japanese glasses brand, which has risen into fashion, is an example, "The potential in the Japanese market in the Japanese market where the hearing aid market is immature.There is a view that there is.Using the name "smart earphone" instead of a "hearing aid" also has the desire to set an apart from the image of the conventional hearing aid with these new services.The healthcare program for companies, such as the case of Yoronotaki, will be expanded in the taxi industry, as well as the food and beverage industry.Not only will you open a seminar on the hearing mechanism, but you will rent the latest equipment at a special price for applicants.Song says, "I would like to develop demand for hearing support, as well as the expansion of senior employment, and increase Japan's (hearing aids)."Emeritus Professor Ikeda said, "It is known that hearing loss is closely related to the onset of dementia, and the spread of hearing aids is social issues for further aging in the future. The appearance of easy -to -use equipment is early prevention.From the perspective of, there is a possibility that a breakthrough may be caused by hearing loss. "
最終更新:SankeiBiz