Again, Apple vs. Sony Battle, Completely Wireless Earphone Spark (BCN) --Yahoo! News

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Apple body Sony's composition reminds me of the battle of mobile audio

　One of the markets that was exciting due to the corona is the headphone earphone market.Products that can be used as headsets with built -in microphones have grown.Since April last year, sales have expanded as telework has become common.The entire headphone and earphones markets have been enormous.Due to the impact of shortage of shortage, the momentum did not last this year, and since April, when the sales grew, it has continued to break down the previous year.However, as the selling AIR PODS series was stable, it began to exceed the previous year from the sales amount.In November, the number of sales is 97.It was 5 % below the previous year, but the sales amount was 109..Sales increased to 4 % to the two -digit increase.The average unit price is also recovered in the 7000 yen range, and the booming is likely to return.The focus of the headphones and earphones market is wireless products.In particular, the left and right units are wirelessly wireless earphones are popular.As of November last year, the ratio of wireless products is 43..It was 8 %, but in November 48.2 % increased to nearly half of the market.Among them, the complete wireless earphone is 59 as of November..It accounted for 2 % and became the mainstream of wireless products.If you go to the mass retailer sales floor, there are many types of them, and you don't know which one to choose.The recent trend is a product with noise cancellation function.Since the price of the mounted model is high, the ratio is still small, but still 35 wireless earphones.It accounts for 3 %.Sony and ELECOM were stable in the first and second place in the market share sold by manufacturer.Sony is good at high -priced wireless earphones, and ELECOM is a reasonable wired model.Sony 13 in November.It was the top at 5 %.2nd place is Apple 12.6 %.The share was temporarily dropped due to the impact of shortage, but returned after October.3rd place is audio technica 11.7 %, 4th place is 11 with a narrow margin.4 % ELECOM. It is mainly the highest ranking of these four companies and fighting share. Apple occupied the first to third place in the product ranking in November. The top is AirPod Pro, the second place is AirPods, and the third is EARPDS. Sony's WF-1000XM4 was in fourth place. Equipped with a noise canceling function, it is competing with Apple's Air Pods Pro. Up to the 10th place are the four companies, Panasonic and Yamaha. It is also worth noting that the 15th place contains AFTERSHOKZ bone conduction wireless earphones. Looking at the ranking of Apple and Sony, which is the top, reminds me of the battle that iPod and Walkman unfolded in mobile audio. Even if the category is changed, it is a form that is fighting again in the audio field. The main battlefield is a complete wireless earphone market. The market structure has also been similar to the heyday of portable audio, which has increased dramatically. This hot state is likely to continue for a while. (BCN / Michoeichiro Michoei)