15 of Fujitsu, the main target of seniors.Type 4 "FMV Easy PC" (released in November 2008)
One of the features of the PC that Fujitsu has released is a product targeting specific users.A typical product is "FMV Easy PC" released in November 2008.The keyboard portion is dedicated based on the senior layer and based on the laptop "BIBLO NF/B70".Aiming for a computer that is easy for seniors to use.Fujitsu had a track record for seniors for NTT DOCOMO's mobile phone "Rakuku Hong", but the PC was developed by a completely different team.[Photo] 13 developed by female employees in Fujitsu.The 3 -type laptop "Floral Kiss" Computers for seniors have been developed, so before the launch of PCs, there is a history of selling "FMV Rakuku Pack" for 2,000 units (2008) as a web or telephone direct sales model (2008) June). In the FMV Easy Pack, there are two models based on Fujitsu's LCD-integrated deskpower EK Series and the laptop "FMV-BIBLO NF Series". On the dedicated menu screen displayed when the screen characters and icons are set in a large size in advance, or when it is launched, only three types of icons, "Internet", "Mail", and "Create postcards" are placed, and open the PC. The setup service for about 90 minutes was included as a standard, from the buying to the setting and the keyboard input method. A consumer revitalization project has been set up in the company, and for the expansion of the use of seniors, we have commercialized it from the viewpoint of "easy to use," "Omakase," "Easy," and "Anshin." 75 % of buyers account for 60 years or older, and the oldest is 96. One of the features was that 90 % of the buyers were ordered over the phone, although web sales were prepared, and the purchase of users who are not used to PCs or the Internet as expected. In conjunction with the sales results of FMV easy packs, it was reflected in the development of PCs easily by visiting a PC classroom for seniors. About 20 students were interviewed by students and instructors. A thorough investigation was conducted for about 2 hours per person. So the conclusion of the development team was "narrowed down." For example, since all PC classrooms were instructing in Roman letters in input, it minimizes the response to Kana input, making it easy to input Roman letters. The English letters used in the Roman alphabet input are white, and the vowel of the vowel, "A", "U", "E", "O", and "Tsu", are convenient for input of small characters. Is blue. Keatops such as numbers and symbols are gray (in the case of white models). The key used in Roman character input is basically only white and blue keys. If it is said that you can input characters with such keys, the hurdle will drop significantly for seniors who touch the keyboard for the first time. In addition, the Enter key was written as "confirmation / line break" and the space key was written as "blank" to make it easier to understand. In addition, buttons provided on the upper part of the keyboard surface are "support" where support tools stand up, "menu" for which a dedicated menu is started, "characters" that switch Roman characters and kana input, "screen" that changes the screen size, and volume. Limited to the "volume" to be operated. The screen switching by the button was also two types, "standard screen" (1,280 x 800 dots) and "enlarged screen" (1,024 x 640 dots). On the "Easy Menu" screen of the newly developed dedicated menu, five things are "looking at the Internet," "Read and sends emails," "Create New Year's cards and hot summer,", "Check the timetables and transfer", and "See maps". Displayed as a large icon. I just added three small icons: "Easy search", "Learn how to use", and "solve trouble!" Moreover, it is not the operation of launching the website or app directly. For example, even in "Easy Search", 20 search menus are prepared in 10 types of categories such as "eating", "creating / raising", and "medical and nursing care". Seniors have selected keywords that are often searched, and gave priority to menus. What is unique is that the power button does not prepare sleep or pause, but to shut down to press it. This is also because the hearing has shown that many seniors have pressed the power button, and the AC adapter often removes the AC adapter and cleans up the entire body. If you remove the AC adapter in sleep, there is concern that the battery will eventually run out and the data held. In addition, eliminate the fear of forced power off by holding and holding the power button. At the top of the button, the notation "Press the power button short. At that time, the actual price of a PC was around 180,000 yen. Although it was about 20,000 to 30,000 yen more expensive than the base model, it was proposed not only as a senior but also as a PC that would be widely used by beginners. The easy -to -use computer for adult generation's laptop "Grannote" has continued to evolve since then, after "FMV Easy PC 4" released in June 2011, and in February 2014, "GRANNOTE" Note). Grannote is a product developed based on the concept of "enriching life on a sophisticated adult computer." The company has been focusing on "services that enrich life," "easy to use, less tired," and "satisfied sensitivity quality." For example, the "human -tonic engine" mounted on a smartphone is used for the first time on a personal computer. In addition to automatically adjusting the color of the screen according to the brightness of the surrounding area, the brightness of the screen is automatically adjusted according to the state of the surrounding light, such as fluorescent lights, light bulbs, and sunlight. In addition, there is also a "matching view" that adjusts the color scheme that is easy to identify according to the age set by the user in advance. Similarly, it is equipped with a "matching voice" that emphasizes the high range that makes it difficult to hear according to age, making it much easier to hear the words of people, such as movies, videos, and online calls. The keyboard considers comfortable typing. Use the weight of the key to adjust the weight of the finger in three stages, the key hitting with the little finger is light so that it can be pressed with weak force, and the key to hitting with the thumb is heavy to give a click feeling. However, while gaining a pleasant feeling of holding, I realized a stress -free input. In this way, "adults" are easy to see, easy to hear, and use, and they pursue scientific and medical pursuing for less tiredness. Another notebook computer that women really want to use, "Floral Kiss" (released in November 2012) is a representative product that clarifies user targets. It is a unique personal computer developed by Fujitsu female employees who said, "Even if you are singing for women, you can't find a computer you want." Based on the instructions of the upper layer, "I would like to create a computer for women who do not compromise at all." The development project started by eight female employees. Initially, it was called the "Girls PC Project", but the name was changed to the "Elegant PC Project" on the way because there was a misunderstanding that it was planning a computer for high school girls. Regardless of age, we worked on developing personal computers targeting women, such as "adult girls" and "adult cute" pursuing cuteness and elegance. The project, "Started in a form of club activities," began with an analysis of women's preferences for the first two months, aiming for a "personal computer that tickles femininity and makes you feel good." It was a debate about what women prefer and what they think is cute while showing photos of women's rooms, not limited to personal computers. In December 2011, a questionnaire survey of about 1,000 people was conducted to reflect those voices. The first proposal was presented in April 2012. What was unusual here was that the specifications that should be emphasized on ordinary personal computers were not included at all. That doesn't mean you're not particular about the specifications. "According to the results of the questionnaire, women did not pursue so much function and are not particular about the OS, but from the perspective of women, they are not familiar with specifications, so they are 5-6 years of PC. I wanted to make it a specification that could be used enough during the replacement cycle. Even if I had it to be selected only by design, the basic idea was Floral Kiss. " In fact, 13 of 1,366 x 768 dots.Equipped with a type 3 display, it complies with the specifications of Ultrabook.CPU is Intel Core i5-3317U (1).70GHz, built -in graphics), 4GB of memory, 500GB of HDD and cash SSD.Windows 8 64bit and Office Home and Business 2010 were pre -installed, and at that time it was released at the latest specifications.USB 3 without compromising the interface.It is equipped with a 0 x 2 units (one is compatible with charging when the power is turned off), an SD card slot, and a 920,000 pixel web camera. FLORAL KISS adopts a grip -type clutch bag system so that even women with long nail nails can easily open a PC when opening and closing for women with long nails (the part in front of the LCD display is closed). The keyboard, which has a cost of 10 times compared to a general computer, has a ring -shaped gold color around each keytop, expressing the atmosphere of jewelry. The power button is also a touch type that imitates a pearl. Accessories such as mouse and AC adapter are also conscious of the total design with the main unit, and a diamond cut stone is embedded in one point. Attention is the top plate. There is no Fujitsu logo on the Floral Kiss top plate. Instead, Fujitsu's logo marks are small in the metal part of the clutch bag, and they are like jewelry brands and fashion items. Here, he discussed many times with the brand -related department, and the Fujitsu logo has a dense image of men, so he decided not to mark the top plate. It was an unusual initiative to announce the collaboration model with the jewelry brand "Agete". "I have developed a computer with a computer that looks cute and the appearance of being used in an elegant." Floral Kiss's commitment. In addition to Fujitsu's personal computer terminals, which have 70 % share at insurance sales sites, Fujitsu has commercialized PCs and tablets for specific fields, which has supported the company's computer business. It is a group that can be said to be a hidden hit. For example, in a tablet and personal computer of insurance sales lady, Fujitsu has an overwhelming share of over 70 %. Major life insurance companies have introduced Fujitsu PCs and tablets in tens of thousands of units, and in this field they are truly standard aircraft. In 2010, converted personal computers were developed and tablet -type personal computers were developed and produced as sales and business terminals for life insurance, and in 2012, Tablet -type operations equipped with LTE for Dai -ichi Life.・ Develop a commercial terminal. These life insurance tablets are developed and designed to reflect the voices of the field, and have evolved with continuous improvements. In April 2019, Nippon Life, the largest life insurance, introduced the tablet for about 10,000 staff members. You can display A4 size materials, which are the basic sizes of business documents, 12.The screen of 3 type WUXGA+(1,920 x 1,280 dots, aspect ratio 3: 2) is used.You can introduce insurance products in a display size that is easy for everyone to see on the go.The weight of the terminal is 800g, the thinness is 8.It has been designed to enhance portability by a 9mm lightweight reduction, designed with grip edges, and promotes location -free work style so that it is easy to hold and difficult to drop. We will also start up at high -speed, and put it in the product description without waiting when the sales staff of a life insurance company interacts with customers. Considering the case of taking photos at the time of the insurance product contract, it is equipped with a function to correct the camera (lens) in a place where it is easier to shoot, increase the resolution of the shooting, or to correct the distortion even if you shoot documents. 。 And long -time battery driving and spare battery equipment did not turn off the power at the important timing of contract work. Fujitsu is a manufacturer that is good for making tablets that are optimal for working women. According to Fujitsu Client Computing (FCCL) chairman Kuniaki Saito, "Tablets for insurance sales are products that aim to be able to behave lightly in front of our customers. We developed and developed the day's actions, such as office work, and developed it. " The same is true for tablets for educational fields, reflecting the voice of the field and specializing in the field. Mr. Saito said, "There are many more severe scenes than expected, not only sitting and using it in the classroom, but also carrying it to the gymnasium and used while standing. Tablets for elementary school students. He went to school many times and developed hints on improvements from children and teachers. " A rubber grip is attached to the four corners of the tablet for elementary school students so that it can be easily held, and even if it is dropped, it will relieve the impact. The design is also designed, such as a size that does not become jammed even if you put it with a textbook or note on a desk, and a center of gravity that is hard to fall off even if you protrude a little from the desk. What is common is that the developers go to the site and have products based on them. Saito has many experiences in the engineering era, visiting users and sales sites, and gaining hints from the site. It was Fujitsu's personal computer that first set up 10 keys on a laptop, which was developed by Chairman Saito based on the voice from the sales site. Fujitsu's personal computer, which continues to challenge "everyone" and "for specific layers", can be said to be because of Fujitsu Clearton Computing, which has development and production bases in Japan. The establishment of manufacturing that reflects the voices of Japanese users can also respond to specific needs. In general, the image of Fujitsu's personal computer may be "everyone" that many people use. It is synonymous with the creation of a personal computer that can be used with confidence for 40 years as a domestic personal computer manufacturer and the aim of having many people use a computer. On the other hand, one of the specialties is to create a product that narrows down the target as the subject of this time. Recently, there is "FMV ZERO LIFEBOOK WU4/F3", which has been commercialized with the liver of Fujitsu Client Computing President Kenji Okuma. This laptop announced in October 2021 is 13.Based on the world's lightest "Lifebook UH" series as a 3 -type laptop, it was developed for highlitellacy users. The keyboard is made of Kana -no -print, and the print silk on the keyboard is blacked, and it is finished in a simple design without wasted as a whole. Backlights are also specially installed. In addition, pre -installed software is also carefully selected for highlitellacy users and is kept to the minimum. President Okuma said, "A model is for users who have high literacy of personal computers and prefer functional value as tools and minimal designs. Potentials that respond not only to business users but also to the sensitivity of the Z generation that seeks rationality in lifestyles. I think there is. " President Okuma became president of FCCL from the Lenovo Group in April 2021. Since then, I was worried that "few people use FMV (FCCL laptops) in cafes such as Starbucks". "I wanted to change this situation. For users with highly -oriented and promoted professionalminds, I prepared it as a derivative model of the Lifebook UH series" (President Okuma), and the fascination of Fujitsu's personal computer is to continue this challenge. There is.
Katsuyuki Okawara