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36 comments 36Digital camera (compact, single-lens reflex camera, mirrorless single-lens camera) Share of sales by manufacturer
The share of Fujifilm's sales volume manufacturers in the digital camera market (combined compact digital cameras, single-lens reflex cameras, and mirrorless single-lens cameras) has skyrocketed. It surpassed Sony in December 2021 and moved up to second place for the first time since 2019. It became clear in the "BCN Ranking" that aggregates the actual sales data of home electronics mass retailers and online shops. Fujifilm was behind the top three companies in Canon, Sony, and Nikon from January 19 to November 2008, but in December 2008, sales of "instax mini LiPlay" and "FinePix XP140" Increased and the market share increased to 15.1%. It surpassed Nikon for the first time. After that, the market share remained around 10% until November 2009, and the battle for 3rd place with Nikon continued, but in December, the market share surged to 21.5%, surpassing Sony and rising to 2nd place. Fujifilm's market share was boosted by the instant camera check "instax mini Evo" released in December 2009. In the same month, the digital camera market's share of unit sales by model was 10.7%, which was the top spot. You can take "emotional" photos with effects and print them. It is thought that the unique camera is linked to the strong sales. Currently, the compact type accounts for about 70% to 80% of the sales volume composition ratio of Fujifilm digital cameras by type. While camera manufacturers are reducing the handling of compact digital cameras, they are expanding their market share on their own routes. * The "BCN Ranking" is an actual sales database that collects and aggregates actual sales data of personal computers, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day, and is about 40% of the Japanese over-the-counter market (PC). In the case of) is covered.
Last updated: BCN