Exclusive interview with Leica Lord Andreas Kaufman!What is the thoughts of the owner who saved the prestigious German prestigious?

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Andreas Kaufman ● Leica Camera Lord.Born in Manheim, Germany in 1953.He acquired a Ph.D. in Stuttgart and engaged in Steiner Education.He later became independent as a business consultant and participated in many business management.He became the owner of Leica Camera in 2005.

At one point, the keyman who reinstated Leica, who was in trouble, is the owner Andreas Kaufman.He expressed his full love, along with his treasured collection.[See more photos] Camera that Kaufman purchased for the first time, favorite photos, etc.

Salzburg, Austria. The beautiful ancient capital, which is also registered as a World Heritage Site, has been known as a birthplace of Mozart and has flourished from the Middle Ages as a center of art and culture. This is where the Leica Camera owner Andreas Kaufman's investment company ACM has a base. In 2005, a Leica camera was driven into a difficult situation. The following year, Most of the shares purchased most of the stocks, and it was undoubtedly Kaufman who led to the restoration of today's Leica brand. Why is Leica a unique camera brand? This time, I visited him to know why. When he stepped into the conference room on the second floor of the office, Kaufman welcomed me with a calm smile, saying, "Welcome to my camera collection room." The interview began after enthusiastically introducing the treasured favorite machine collection stored in the room.

--- First, please tell us why you became the owner of a Leica Camera. From the time I bought the shares, I felt that Leica was the most attractive and iconic camera brand in the world. The reason for this is the company that invented a 24mm x 35mm Leica standard, which is said to be a full -size, and the founder Lights Family was a world -famous company from the time when the microscope was. In addition, Leica has a wonderful know -how in making cameras, and all of them felt very attractive. -In the revival of the prestigious, how did you decide to segregate between tradition and the latest technology? Originally, Leica is an aggressive company for the development of new technology. For example, in 1996, he announced the Digital Camera "Leica S1" ahead of other companies. In 2009, we developed a compact digital camera "Leica X1" with the first APS sensor. In recent years, Leica M Monochrome, which can only be taken black and white, has been released, but no manufacturer still follows. While there is such technological innovation, the tradition and history to be protected are also the charm of Leica. In management, we believe it is important to combine both wheels with different properties. -What do you value most to protect Rikka brands? There are two. One is to seriously convey the value of the product to the customer. After the product development, many camera manufacturers will leave retail to the dealers, so they will sell their products to customers who are out of sight in places where they can not see them. So I referred to the flagship store in Hermes, which was once a major shareholder. While protecting the world view, tell your customers the splendor of the product. This is very important. That's why the world's first directly managed store, Leica Ginza, was created in 2006. The second is to protect the quality thoroughly in product development. The first M -type digital camera was released in 2006, but it may have been announced earlier. However, the sensor at that time was not a standard for M -mount lenses. For this reason, we developed a sensor suitable for the lens, and finally released it because it was possible to protect the quality of Leica even with digital. In this way, Leica has been developing technology with a good time on product development.

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