Shiogama City is one of Japan's leading port towns that can be reached in about 30 minutes by train from Sendai Station in Miyagi Prefecture.A unique initiative implemented in Shiogama is the test marketing of the "side business workings".A side job -type work is a new way of working between work and vacation.By contributing to the local community with the skills you have, it is a new form of work that can be related to local people and make money.
塩竈市内からフェリーで行ける浦戸諸島This test marketing uses the Miyagi Prefecture Working Promotion Program "Miyagi Prefecture Working Program Creation Promotion Subsidy".The company has the aim of creating relevant population by matching companies in Shiogama city and side -by -side companies, and examining the "cost of cost", one of the work tasks.
This program was planned by Maki Abe, a member of the Shiogama City Council, and Ryuji Miyamoto of Miyamoto Shoten Co., Ltd.With the cooperation of the Tourism Exchange Division in Shiogama City, the Shiogama Chamber of Commerce and Industry, the site "WORKATIONS", and "Charson Consulting", which introduces side -by -side merchants, in October.A side -by -side work was implemented for four days from 21 to 24 days.
有限会社宮本商店の宮本龍次氏（左）と、塩竈市議会議員の阿部眞喜氏（右）There were three major consulting firms, major advertising agencies, and venture capital.While a vacation experience in the Urato Islands, which can be reached by ferry from Shiogama city, we repeated discussions with local businesses and gave advice from the perspective.
Why did you implement such a program?We talked to the gimmicks Abe and Miyamoto about the intention and implementation background.
For a side business type, "you can come many times" work
——When did the work effort have been considered?
Abe: When I read the minutes of the Cabinet Office in April 2020, I found only one word "work".According to the research, it is a work style that has been working on the United States since the 2000s and is a new form of travel.
Just when the new Coronavirus infection began to spread, I thought that "even if the corona evil calmed down, there would be no group trip", so I started preparing for work in April 2020.
塩竈市議会議員の阿部眞喜氏
—— Why did you make it a “side business type”?
Abe: Working is a common form in which urban people go to rural areas, relax and enjoy sightseeing while relaxing.It is a form because you can work remotely in remote work, but if you go sightseeing, you will want to choose a different place for the next workplace, and from the rural areas, twice or three times.There is a problem that it is difficult to continue to come.
Therefore, in Shiogama, we matched the workings and local companies at work, and made it a work that allows you to come many times like a business trip.We hope that a new business will be born by matching the good part of the region and the good parts of Tokyo.
——What kind of business do you want to be born?
Abe: Taking advantage of fisheries as an example, is it a business that fits in this era, such as a new form of aquaculture and working on SDGS by multiplying fisheries and DX?In addition, the use of businesses that people in Tokyo are daily, such as the use of EC sites at retail stores, will also lead to local revitalization, so I want such businesses to be born.
ワーケーション内では、参加者とのディスカッションも行なった「シーフーズあかま」さんに船に乗せてもらい、わかめ養殖の現場を体験させてもらった——This this time, three major consulting firms, major advertising agencies, and venture capital have been working for several days.There are three rare companies that are rare in Tokyo.
Abe: This time, there is also a test marketing aspect, so we recruited it with "Charsung Consulting", which produces high -spec human resources.Among them, everyone who came this time was interested in working in Shiogama.
After the participation was decided, we selected a business operator so that it would lead to a side job and prepared in advance.Preparation is provided by the Shiogama Chamber of Commerce and Industry, and the Tourism Exchange Division in Shiogama City.It is important not only to the private sector but also to match the people and the public together, and it will be a study for the people of the Tourism Exchange Division.
Increase "related population" with side business work
—— Is involved in this side business -type working parties a part of the work of a member of the city council?
Abe: Of course.I make a slogan in the "earning local government", which makes a town development that can earn companies and regions while earning as a municipality.It is also a job to make finances with hometown tax payments and naming rights, but it does not fall off if people do not come to Shiogama.
If the side business -type work is rooted in Shiogama, it will lead to the development of the region, and it can also be related to local shops.As the population increases in that way, money will fall into the area, and if you come, you will not only drop money, but also earn.
It will be one of the new sightseeing forms, and it will be part of your work.I usually connect rural areas and Tokyo startups and venture companies, and introduce Tokyo parliamentarians.In that sense, the matching in this work is also an extension of what we are doing, so we are actively involved.