Impulse purchase of a ready-to-play real-time camera "OneStep" (1Universe 2)

Polaroid cameras, which represent the United States with Kodak, are very interesting.

 Poralod camera was a super-attention company in the United States when it was still very dynamic. "Why can't you look at the picture immediately after it has been taken? "this is a project that starts with the daughter's extremely natural questions.

 Dr. Edwin Harvard Rand, who is also the founder of Polaroid, delved into creativity and invented a "real-time camera" based on the most advanced technology. The "Rand camera" named after the developer was an explosive seller and spread all over the world.

 However, success or failure is a common occurrence in society. Due to the miscalculation of the digital camera and the superposition of various bad situations, the company went bankrupt early in the 21st century.

Regenerated products of implantable projects initiated by former Polaroid employees and volunteers

 However, the charm of its products is still alive in the heyday of digital cameras. Former Polaroid employees and related aspiring people who love such products have launched a joint venture called "implantable Project" to sell ready-made recycled products of land cameras around the world, including Japan. Or the reproduction of newly developed real-time film that is absolutely indispensable for land cameras. Carry out distribution and sales, etc.

 The author buys Lifa Bishd's Polaroid Paradise camera twice a month at the "Village Vanguard" of Royal Tea on an impulse buying trip.

Land camera OneStep resurrected by Lifa Bishd

If you open the package, there will be an unexpectedly beautiful "Paradise camera OneStep" about 35 years ago.

There are several kinds and combinations of rainbow colors, and Polaroid is characterized by six-color stripes now and before.

"HOLGA" (left), Polaroid Paradise camera OneStep (center), pinhole camera (right), etc. Less dependent on cutting-edge technology, loose cameras that increase the appearance of natural light are very popular

Only one piece of film is automatically discharged from the slit directly below which says "POLAROID LAND CAMERA".

整備再生したインスタントカメラ「OneStep」を衝動買い (1/2)

 In the modern era where anyone can simply get high-precision and high-quality photographic results, in contrast to toy cameras represented by "HOLGA", pinhole cameras and other analog cameras that can naturally express relaxation results, the reason why they are popular is because It seems to reflect the complex modern social situation, which is very interesting.

 The author initially brought back the Paradise camera, after shooting the film discharge is not smooth, again, in the store and other Liford merchandise exchange.

The folded SX-70 (front) and OneStep look like cameras with completely different concepts and structures.

Assembled SX-70 (inside) and OneStep (front)

From the side by side, SX-70 (left) and OneStep (right) can be understood as camera partners with the same concept and structure and different materials.

OneStep is a cheap, stable and durable mass production model for the full use of plastic materials.

 The popular version of the Paradise camera "OneStep", which went on sale around the world around 1976, is equivalent to the first sale of the advanced machine "Land camera SX-70". This is a product sold under the name "Paradise camera 1000" in Japan.

 The eldest brother's SX-70 has a luxurious leather exterior, pulling up the upper part of the viewfinder with his fingertips and instantly transformed into a three-dimensional shape.

 Although the cost is high, it uses GEEK's preferred Gimic (mechanism). In contrast, OneStep is a cheap version of a plastic integrated molding model that is close to SX-70 's transformed shape from the very beginning.

 The film discharge mechanism after shooting and the shape of the functional design viewed from the side, no matter who looks at it, will know that it is a brother product of the same concept.

 Originally, I didn't think that the action of "impulse purchase" had a "strategy", but in many cases, people are often forced to find reasons for impulse purchase through modification.

 This is sometimes a logical excuse for cohabiting people, but also for their own persuasion. In this column, the author introduces readers to the goods from pins to Keeley that I can't help buying, which would be great if they can restrain readers from acting in advance and sometimes add fuel to the fire (the serial catalogue is here).