Announced "Snap Lens of the Year Japan 2021" | Snap Inc. Press Release

The season to celebrate the "lens" that changed your world has arrived!

Snap Inc. Snap (Headquarters: California, USA, co-founder and CEO: Evan Spiegel), which operates the photo sharing social app "Snapchat" for smartphones, was the most popular in Japan in 2021. Snap will select the lenses and other materials and announce them as "Snap Lens of the Year Japan 2021". Snapchat users express themselves through the "lens" within the Snapchat app, enjoy the moment, and share the "now" that's happening in the world in real time — it didn't change in 2021. The "lens" stimulates the Snapchat user community, strengthens ties with best friends, and discovers endless possibilities through the "camera." For many years, Snap has applied the most innovative technology to AR technology. Our vibrant AR experts have created concepts that many find futuristic and are actually used daily by millions of snap chatter. Among such lenses, we will announce "Snap Lens of the Year Japan 2021". The most popular lens in 2021: Snap's Trend 3D Cartoon (Creator: Snap) Maybe everyone was addicted to this lens, which transforms celebrities and pets into cartoon characters? This lens has been viewed over 7 billion times! https://lens.snapchat.com/bad1396b0f8d494d845b1d6438c115f2?sender_web_id=d63a2de4-8300-47ac-9e69-023c0d7b026b&device_type=desktop&is_copy_url=true Anime style (Creator: Snap) Transforms the user's face into an anime character. It was especially popular with female creators who have male fans who love Japanese anime. It's very interesting that your favorite creator transforms into a 2D character. https://lens.snapchat.com/b8c89687c5194c3fb5db63d33eb04617?sender_web_id=dd43c72d-d1ed-4139-a89d-6e262cf029e6&device_type=desktop&is_copy_url=true Squid Game by (Creator: Ian Runge) Netflix In addition to lenses created by Ian Runge, squid game-inspired lenses have been viewed millions of times throughout Snapchat and Spotlight and have become a trend. https://lens.snapchat.com/f90463a6dfe24065a244cbeff90fdd16?sender_web_id=42a999f0-6474-48c6-aa74-caa2711b7037&device_type=desktop&is_copy_url=true Turn the lens broccoli head that was popular throughout the year into a lens broccoli head (creator: Snap) It is a lens. It is especially popular with young people who have many followers in open communication. https://lens.snapchat.com/6ecbf4cd46014be9bddb8bc906531c36?sender_web_id=5930118b-42a6-4adb-a214-b2f90b5322fb&device_type=desktop&is_copy_url=true Lenses that are used more than 6 billion times a day are the events that happened this year. , Tells us about trends that have a big impact. Join us at an event celebrating the 2021 Lens, which has revolutionized the way our community and snap chatter create, explore, learn and play! Sophia Dominguez (Snap's AR Platform Partnership Head) "I'm always amazed by the imagination and technical skills of the community members who meet the strong demands of Snap Chatters for AR. I've seen Snap Chatter build lenses that can help express themselves, as well as the world around them, and help solve them in our daily lives. "[Snap Inc. What is.] Snap Inc. is a camera company. We believe that by reforming our cameras, we can make our lives and ways of communication even better. We will contribute to the development of human society by allowing users to expand the world of self-expression, experience the world while enjoying every day, and share their joy with their peers. [Company Profile] Company Name: Snap Inc. Representative: Evan Spiegel Location: 2772 Donald Douglas Loop North Santa Monica, CA 90405 United States URL: https://www.snap.com/ja-JP * Below , This is special information only for media personnel. Please refrain from disclosing information on personal SNS etc.

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