The photo book "AMIAYA x STREET TOKYO FASHION 2021ss", which is a collaboration between the twins unit AMIAYA and the street snap magazine "STREET", will be on sale from August 23 at online stores and some bookstores.
She has roots in street fashion and has been active as a model since she was a teenager. This magazine is a collaboration between AMIAYA, which is currently attracting attention from around the world as a fashion icon representing TOKYO, and "STREET", which has been transmitting street fashion in cities around the world since its inception in 1985. We thought about what we could do now that the fashion industry is greatly affected by the Korona-ka, and we came up with the production of this magazine in order to disseminate Japanese fashion to the world through cooperation between the two. In the magazine, "STREET" editor-in-chief and photographer Shoichi Aoki took a whole book of AMIAYA wearing the latest Tokyo fashion, set in a street centered on Harajuku. It is a photo book that reminds you of the potential and charm of fashion. From Tokyo to the world Fashion that we have re-evaluated with Korona-ka is a form of transmission that we can do. We would like to work with STREET, which is a fashion brand that Japan is proud of and has a lot of support from overseas, so that we can liven up the Japanese fashion scene. We believe in the many possibilities of fashion that connect Japan to the world, and hope that we can deliver the positive energy of fashion. Coronavirus is causing unprecedented damage to the fashion industry. It is also difficult to disseminate Japanese fashion to the world. Fashion is not unnecessary, but I believe it is important for humankind and for Japan. AMIAYA is a Japanese fashion icon that is recognized around the world. I wanted to take a picture of the latest season of Tokyo fashion and send it to the world, using AMIAYA, a character between real and virtual, as a model on the streets of Tokyo in Korona-ka. It took about half a year to shoot while adjusting the schedule of AMIAYA, but it is finally possible to publish it. I think that even small activities can be a big breakthrough if we gather a lot.
